Revenue
Why did my AdMob revenue drop?
A practical checklist for diagnosing AdMob revenue drops by separating impressions, eCPM, match rate, country mix, placements, and ad sources.
Key signalDid impressions or requests drop first?
Read guide Diagnosis guides
Find the signal behind an ad revenue change.
Short, structured guides for mobile app and game teams separating traffic, fill, GEO, placement, source, pricing, and timing before changing settings.
Fill
AdMob match rate dropped: what should you check?
Diagnose an AdMob match rate drop by checking account status, ad serving limits, consent, country mix, ad format, placement, and request quality.
Key signalLook for policy center messages or ad serving limits.
Read guide Traffic
AdMob eCPM dropped but impressions are stable
What to check when AdMob eCPM drops while impressions remain stable, including country mix, format mix, placement, advertiser demand, and seasonality.
Key signalSplit eCPM by country before judging the blended average.
Read guide Timing
Why AdMob revenue can drop during live events even when eCPM is normal
Learn why sports events, holidays, exams, work schedules, and time-of-day behavior can reduce AdMob impressions during peak hours even when eCPM and match rate look stable.
Key signalCompare normal peak hours vs affected hours.
Read guide GEO
Why country mix can make blended eCPM look worse
Understand how blended eCPM can drop when impressions shift toward lower-eCPM countries, even if top-country eCPM and ad demand remain stable.
Key signalCompare impressions share by country.
Read guide Fill
Rewarded ads fill rate dropped
A practical diagnosis flow for rewarded ad fill-rate drops across requests, fills, show rate, placement exposure, mediation, countries, and ad sources.
Key signalCompare rewarded requests, fills, impressions, and show rate.
Read guide Traffic
AdMob impressions dropped but eCPM stayed normal
What to check when AdMob impressions fall while eCPM remains normal, including DAU, sessions, ad requests, placement exposure, show rate, and timing.
Key signalCompare DAU, sessions, and impressions per DAU or session.
Read guide Fill
Fill rate dropped after a mediation update
A diagnosis checklist for fill-rate drops after a mediation update, covering requests, fills, match rate, source availability, SDK releases, floors, and rollout scope.
Key signalCompare the same country, placement, and ad source before and after the rollout.
Read guide Source
One ad source stopped filling: what should you check?
How to diagnose an ad source that stopped filling without confusing a low source-level rate with app-level fill, bidding competition, or revenue contribution.
Key signalConfirm whether app-level fill, impressions, or revenue also declined.
Read guide Pricing
Revenue dropped after changing price floors
What to check when mobile ad revenue falls after changing price floors, including requests, fills, impressions, eCPM, country mix, source behavior, and rollout scope.
Key signalRecord the previous floor, new floor, rollout time, and affected segments.
Read guide Revenue
Mobile game ad revenue diagnosis checklist
A concise checklist for diagnosing mobile game ad revenue drops across impressions, eCPM, fill rate, country mix, placement, ad source, timing, and releases.
Key signalCheck impressions and requests before revenue.
Read guide